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The Psychology of Buying: Why You Spend

The Psychology of Spending: Why We Buy Things We Don’t Need You’ve been there before. You’re scrolling online late at night, and suddenly you’re on the checkout page for a gadget you didn’t know existed ten minutes ago. Or you walk into Kmart for one thing and leave with a trolley full of homewares. Afterwards, a familiar wave of guilt or unease washes over you. You know you don’t need this stuff, so why is it so hard to stop buying it? The truth is, most of our spending decisions aren't...
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