Important Aspects of the Digital Business Environment

A young entrepreneur would be very knowledgeable about digital tech, and would probably be able to make the most out of current digital technology, but many entrepreneurs are not so IT savvy and if you fall into that group, here are some of the digital solutions that can be used by small businesses.

• Cloud Data Storage– Most companies have already migrated their data to the cloud, and for good reason; benefits include global access, real-time updates and real-time video calls. A secure remote server hosts your business data, with mirrored servers for automated backup, while bank-grade cyber-security is another advantage.
   
• Digital Marketing – Every organisation needs online marketing, which has fast become the go-to strategy for all forms of marketing. Contact a top Google Ads agency in Sydney and get your brand known, which is the perfect time to spread the word. They can put together an aggressive digital marketing plan, which would include ongoing SEO and social media marketing.
   
• Real-Time Video Communication– Voice over Internet Protocol (VoIP) solutions empower the businessperson by offering real-time video calls to any landline or mobile number. You can save a lot of money by switching to VoIP from regular phone calls, which many large organisations have done. There are many providers, with Zoom offering great business packages at every level.
   
• Cyber-Security– Today’s hackers are very ingenious, with many techniques they use to steal data from unsuspecting users, so you do need a decent form of cyber-protection.  A free online anti-virus program simply won’t do! Talk to a cybersecurity specialist and see what they have to offer. You could hire a freelance cybersecurity specialist to train your office staff on common tactics used by hackers, which would reduce instances of cyberattack.
   
• Blockchain – Blockchain is a new form of open-ledger data storage system that is 100% secure, which many companies and corporations are now using. Cryptocurrencies such as Bitcoin run on a blockchain, which decentralises control,and the data is immutable, which is what attracts so many people to blockchain. Once data is stored on the chain, the only way to amend it is by adding another block of data; each block is connected to the previous block, and this is what prevents hackers from gaining entry.
   
• Digital Payment Gateways– There are many ways that your clients can settle their accounts, with fast and reliable money transfer that comes with bank-grade cyber-security. If, for example, you are planning to build a mobile app, there are numerous payment platforms that you can incorporate into the project. Click here for how to promote a dental practice online.

We are living in a digital world, and as far as business goes, you do need to forge a strong digital profile as well as protect your valuable data. Keep ahead of the pack, and your business will reap the benefits.

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