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The pursuit of more traffic often blinds businesses to a much larger problem: the leaking bucket. In the digital marketing world, there is a deep-seated fear that leaving out a detail will cost a sale. This results in homepages that resemble a cluttered attic rather than a professional storefront. When a website feels like a chaotic maze, potential leads do not stick around to solve the puzzle. They leave. To double lead flow, the strategy must shift from adding more content to removing the friction that stops people from clicking....
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